Unlocking Homeownership: How Cloetesville Became a Test Case for Housing Reform in South Africa

(Stellenbosch, South Africa – 26 March 2025) In a country where more than 2.3 million people remain on the Government’s official housing waiting list, a new project in the heart of Stellenbosch is quietly rewriting the narrative on affordable housing – and potentially offering a replicable model for other communities across South Africa.

The Cloetesville Affordable Housing Initiative, spearheaded by MDW Cape Town Inc. in partnership with the Stellenbosch Municipality, is not merely a housing project. It’s a comprehensive homeownership support system that addresses what’s often referred to as the “GAP market” or the “missing middle” – millions of South Africans who earn too much to qualify for free government housing, but too little to access bank-financed home loans.

“The affordability gap is real,” says Meyer de Waal, a Cape Town-based attorney, the architect of several groundbreaking housing support platforms, and a long-time housing reform advocate. “People are often excluded from homeownership not because they’re reckless with money, but because the system is not designed to support them where they are. We want to change that.”

South Africa’s housing challenges are rooted in decades of inequality and exacerbated by modern-day economic constraints. With rising living costs, unscrupulous unsecured credit providers, stagnant wages, and persistent unemployment, many working-class families find themselves trapped in debt, resulting in rental cycles, unable to secure homeownership or build wealth through property.

That’s where initiatives like the Cloetesville project step in. What makes Cloetesville different is its integrated, people-first approach. At its core, the initiative is a homeownership readiness programme. Through a combination of in-person consultations, community help desks, social media communication, and online webinars, residents receive practical support that includes: income and affordability evaluations; debt rehabilitation and credit score improvement plans; and pre-qualification tools for home loans. More importantly, those who qualify for the First Home Finance subsidy (formerly FLISP) can receive support from the MDW INC team for government assistance to reduce the purchase price of their first home, or expand their home buying purchase power.

Participants also gain access to MDW Inc.’s broader suite of homeownership tools developed over the past decade:

• Rent2Buy: An option for tenants to “lock in” a property and the purchase price while renting a property, giving them time to improve their credit score or save for a deposit.
• My Bond Fitness: A digital tool that assesses one’s financial readiness to apply for a home loan, and offers practical steps to get there.
• First Home Finance: The government subsidy programme that MDW Inc. has championed and demystified through its dedicated platform, flisp.co.za .

“We’re walking with people step by step by demystifying finance, removing shame around debt, and helping them see that owning a home is possible,” says de Waal. “The tools are out there. Our job is to help people access them.”

In Cloetesville, residents have responded with enthusiasm, and perceptions about access to homeownership are starting to shift not only in the local community, but among policymakers and housing professionals across the country.

Online webinars and information sessions at community venues like Eike Hall and the Cloetesville Banquet Hall have seen growing attendance since the project launched at the end of 2024. De Waal explains: “Residents are eager to learn how to break free from generational rental dependency, and the feedback we’ve received suggests that the demand for this kind of structured support is immense.”

With the project’s data-driven and community-led model gaining momentum, MDW Inc. hopes to replicate the framework in other municipalities grappling with housing backlogs and affordability challenges. While the Cloetesville initiative is focused on an underserved, lower-income demographic, de Waal points out that their services benefit a much broader market. Middle-income professionals, freelancers, and even dual-income households often face challenges qualifying for home loans, managing deposits, or navigating the subsidy landscape.

“We’ve helped nurses, teachers, police officers – people who work every day, pay their rent, but can’t seem to break into the property market,” says de Waal. “This is about reshaping the entire homeownership journey for anyone who needs help to get there.”

As South Africa urbanises rapidly with over 70% of the population projected to live in cities by 2030, the strain on housing stock, infrastructure, and affordability is mounting. Traditional models of housing delivery are no longer adequate. What Cloetesville offers is a scalable, holistic alternative: one that prioritises financial education, affordability assessments, and government subsidy access as core pillars of urban housing development.

De Waal concludes: “Projects like the Cloetesville initiative offer some hope, not only because they address the affordability issue, but because they empower citizens with agency. Homeownership isn’t just about property. It’s about dignity. And it’s about finally opening the door to the kind of stability every South African deserves.” Similar projects are undertaken in Darling, Mossel Bay, Bredasdorp, Plettenberg Bay, Hout Bay, Riversdal and Giyani.

The information gathered from the Cloetsville endeavour over the past 5 months will be supplied to the Stellenbosch Municipality to analyze and to assist and enable the Municipality to develop and implement a housing strategy and housing typology according to the affordability and needs of the community.

Cloetesville Upcoming Information Sessions

Stellenbosch community members are invited to attend free information sessions either in-person or online via webinars.

To register – visit the dedicated website www.cloeteshousing.co.za

These sessions will provide valuable insights into securing property, understanding subsidies, and navigating the homeownership journey. Interested individuals can sign up via the Cloetesville housing project website www.cloeteshousing.co.za or contact MDW Cape Town Inc. directly at (021) 461 0065 for more information.

For media enquiries or interviews, please contact Meyer de Waal
While every reasonable effort is taken to ensure the accuracy and soundness of the contents of this publication, neither writers of the articles nor the publisher will bear any responsibility for the consequences of any actions based on information or recommendations contained herein. Our material is for informational purposes and should not be construed as legal advice.